A website built from scratch with its own CRM

Overview

Leads came in through the old website, messengers and phone calls and were tracked in spreadsheets. Nobody had a full picture: who contacted whom, what was promised, which leads were still open.

The challenge

• Leads from every channel had to end up in one place
• The team needed a simple system shaped around their own process
• The client wanted to own the system instead of paying for several subscriptions

What we built

We designed and built a new website together with a custom CRM behind it. Forms and messenger requests create leads automatically; the team works them through a pipeline with statuses, owners and history — and gets notified the moment something new arrives.

How we got there

1. Process mapping

   Mapped how leads arrive, who handles them and which statuses really matter.

2. Design

   Designed a modern, mobile-first website and a clean, fast admin interface.

3. Build

   Developed the website, the CRM, lead forms, roles and notifications on one codebase.

4. Launch & support

   Migrated existing leads, trained the team and kept improving the system after launch.

Stack

• Next.js
• PostgreSQL
• Admin panel
• Webhooks
• Notifications

The outcome

// Client details are confidential. Happy to walk you through the project on a call.