AI costs keep growing
Every video, image and request goes through a SaaS platform with a markup. The more you produce, the more you overpay.
AI automation & private AI studio
AI systems that
cut your costs
with content factories
From AI content factories that produce video for cents instead of dollars, to private AI running on your own servers — we design, build and run AI systems that save money and time, and keep your data in-house.
- 01Up to 98% lower cost per AI video
- 02Your data stays inside your infrastructure
- 03Built, launched and maintained by one team
- −97%
- cost per AI video ($10 → $0.30)
- 80%
- requests resolved by AI in our live support project
- On-prem
- private AI — your data never leaves your network
- 24/7
- systems that never clock out
// our stack
OpenAIClauden8nMakeTelegram APIWhatsApp APIPythonNode.jsPostgreSQLSupabaseNext.jsHubSpotPipedriveGoogle WorkspaceRAGWebhooksOpenAIClauden8nMakeTelegram APIWhatsApp APIPythonNode.jsPostgreSQLSupabaseNext.jsHubSpotPipedriveGoogle WorkspaceRAGWebhooks
00 / sound familiar?
AI is everywhere.
AI is everywhere.
The results often aren't.
Your data leaves the building
Prompts, briefs, customer and marketing data end up on external servers — often without anyone signing off.
People still do the busywork
Despite all the tools, your team still answers the same questions and moves data around by hand.
01 / services
What we build
We don't sell boxed software. We learn how your business works and build the system around it.
/01Generative AI production
AI Content Factory
A turnkey AI production line for video and image content — on direct model APIs instead of SaaS markups, with your marketing data kept in-house.
- Video AI
- Image AI
- Custom APIs
- On-prem
/02Data privacy
Private AI
AI that runs inside your company: local language models and assistants on your own infrastructure. Your data never leaves your environment.
- Local LLMs
- On-prem
- GDPR
/03Customer support & sales
AI Agents & Chatbots
AI agents built on your documents, pricing and conversations. They resolve up to 80% of requests on their own, qualify leads and hand the rest to your team.
- RAG
- Website
- Telegram
/04Operations
Process Automation
We connect your tools so routine work runs on its own: leads, invoices, notifications and reports — in the background.
- n8n
- Make
- APIs
- Webhooks
/05Bespoke
Custom AI Solutions
Internal tools, websites with a built-in CRM, document processing, AI cost optimisation — if your task doesn't fit a category, that's where we shine.
- Prototyping
- Web + CRM
- LLM
- Custom code
02 / case studies
Work we've shipped
case_01 · AI content factory
Virality Bomb: AI video for $0.30 instead of $10
We built the AI content factory behind Virality Bomb, our sister project — a turnkey production line on direct model APIs that cuts the cost per video by up to 98% for companies using Higgsfield at scale, while keeping their marketing data in-house.
- −97%
- cost per video ($0.30 vs. ~$10)
- $10 → $0.30
- per video vs. Higgsfield
- In-house
- storage & marketing analytics
case_02 · AI agent
An AI agent that resolves 80% of customer requests
An assistant with a unique knowledge base that answers customers in the brand's voice, resolves 80% of requests on its own and hands complex conversations to a human.
- 80%
- requests resolved without a human
- 70%
- customers rate the conversation positively
- 24/7
- availability, zero night shifts
case_03 · web + CRM
A website built from scratch with its own CRM
A public website and an internal lead-management system in one product. Every request from every channel lands in one pipeline with a status and an owner.
- 1
- pipeline for every channel
- Live
- team notifications for new leads
- €0
- per-seat CRM fees
03 / process
Live in weeks, not months
- 01
Discovery call
30 minutes. We learn how your business works and where time and money are leaking.
- 02
Plan & fixed quote
We propose an architecture, a timeline and a fixed price. No surprise invoices.
- 03
Build
We build the solution and show progress along the way. You always know where things stand.
- 04
Launch & support
We go live, train your team and stay on hand to improve and maintain the system.
04 / the math
What is AI content costing you?
Compare your current cost per AI video with a pipeline on direct model APIs — the setup we built for Virality Bomb.
current spend / year0
with pavlab pipeline / year0
saved per year0
// pipeline cost based on $0.20–0.40 per video in the Virality Bomb setup (we use $0.30). All figures in USD, as billed by model providers. Excludes one-time setup.
05 / how we start
Start small. Scale what works.
Every engagement has a fixed scope and a fixed price — you decide after each step whether to continue.
AI audit
We analyse your processes, data and current AI spend, and deliver a prioritised roadmap with expected savings.
Pilot
One high-impact workflow live in production — so you see real results before you scale.
Scale & run
Rollout across teams, monitoring, new use cases and continuous improvement.
pricing
So, what does it cost?
No price lists, no one-size-fits-all packages. Every project is scoped individually — after a free 30-minute call you get a fixed price that doesn't grow along the way.
founder
Mark Pavlov
Founder & AI engineer
Founder of pavlab and Virality Bomb. Designs and builds AI systems end to end — from the architecture and model choice to production and support.
LinkedIn →
06 / about us
A small studio with one obsession: AI that pays for itself
pavlab is a founder-led AI studio. You work directly with the people who design and write the code — no account managers, no lost-in-translation briefs.
blog
From the blog
AI content10 min read
Higgsfield alternative: how to cut AI video costs from $10 to $0.30 per video
Where the money goes when you generate AI video on a SaaS platform — and how a pipeline on direct model APIs brings the cost per video down by up to 98%.
Learn more →Private AI12 min read
Private AI for companies: running local LLMs on your own servers (GDPR guide)
Which open models are good enough for business, what hardware you need, and how to keep sensitive data inside your network.
Learn more →Compliance9 min read
EU AI Act Article 50: what chatbots and AI content must disclose now
The transparency duties for chatbots and AI-generated content that apply since August 2026 — explained in plain language, with a checklist.
Learn more →
07 / faq
Questions
How much does a project cost?
It depends on the scope. We usually start with a fixed-price AI audit or pilot, and you get a fixed quote for every next step — it doesn't grow unless the scope does.
How long does a project take?
Simple integrations can be live within days. A first AI agent, content factory or private AI setup typically takes a few weeks. You get an exact timeline after we've scoped the task.
Does our data stay private?
Yes. We can run everything on your own servers or in a private EU cloud, we never use your data to train models, and we sign NDAs and data processing agreements. See our security page for details.
What happens if something breaks?
We don't disappear after launch. Ongoing support and improvements are available so your systems keep running smoothly.
Do we need to learn new software?
Usually not. We plug automation into the tools you already use — messengers, spreadsheets, email and your CRM.
Do you work remotely?
Yes. We work remotely, in English and German.
let's talk
Ready to stop doing work
Ready to stop doing work
your software should do?
Book a free 30-minute call. We'll show you exactly which tasks we can automate and what it will cost.
No obligation. No sales pressure.